NAA Basics: Persistency

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NAA Basics: Persistency

THINK YOU UNDERSTAND IT? Take the NAA University quiz on Persistency at http://www.NAAUniversity.com/. It's free!

Andy Albright, CEO of National Agents Alliance, explains exactly what persistency is in the insurance business. After discussing what this number means, Andy walks us through how this number is determined and the lengths of time that it takes in order for it to be properly measured.



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